|
Paul Bernard Vogel was a Swiss industrialist who owned the Solvil et Titus watch manufacture. ==Business life== In 1930, Vogel acquired the ''Solvil et Titus'' and ''Paul Ditisheim'' brands from their founder Paul Ditisheim.〔(History of Solvil et Titus, official website )〕 Vogel moved the company's headquarters to Geneva〔(History of Solvil et Titus, official website )〕 where he became the chairman of the ''Salon Montres et Bijoux'' (the '' Watch and Jewelry's Fair''), the most prestigious association of Swiss watch manufacturers and jewelers of the time. By the 1950s Vogel, feeling the shift in consummer's habits, decided to divided its brands into two. On the one hand, the company kept producing the luxury watches it was famous for. On the other hand, it started producing lower-cost watches that fitted properly the emerging mass consumption markets. Thanks to this new orientation, Solvil et Titus was instrumental in the development of mechanical and electronic watches. In 1968, Vogel took the lead of the newly founded ''Societe des Gardes-Temps SA'', a conglomerate of low cost watch manufacturers which was the world's third largest watchmaking company of the time〔() Pierre-Yves Donzé, ''The statut horloger'' 〕 and had a true international dimension (it acquired the American Waltham Watch Company and signed a licensing agreement in 1973 with Elgin Watch – then Swiss watchmaking's biggest foreign investment.〔() Pierre-Yves Donzé, ''The statut horloger'' 〕 Vogel has ''foreseen the necessities of broadening the market for watches and of creating an international distribution system'' and consequently decided to expand Solvil et Titus activities overseas. In the 1970s, surfing on the Asian Tigers economic boom, he sent his son, Paul Vogel, to grow the family business operations in the Asian market.〔(History of Solvil et Titus, official website )〕 The operation was successful and Solvil became one of the most popular brand in Eastern Asia.〔(History of Solvil et Titus, official website )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Paul Bernard Vogel」の詳細全文を読む スポンサード リンク
|